Holocaust Memory as a universalized model of proper memory and its global reach has been discussed widely in memory studies, most notably in the concept of cosmopolitan memory (Levy and Sznaider 2002) and multidirectional memory (Rothberg 2009). This paper departs from the Levi's and Rothberg's invitation to seriously address radical right movement in memory studies (Levi and Rothberg 2018), recognizing current moment of danger. Building on the research on "connective turn" (Garde-Hansen, Hoskins, and Reading 2009; Hoskins 2018) and participatory culture in digital media (Shifman 2014), the paper looks at the viral spread of #RemoveKebab meme, unpacking its origin in Serbian Song "God save Serbs" recorded during the war in Bosnia, and its subsequent appropriation as a signifier of Anti-Muslim discourses within radical right worldwide. Terrorist attack in Christchurch, conducted by a man who referred to himself as "Kebab Removalist" reveals the urgent need to properly understand affordances of the social media for different kinds of memory activism on one hand, and narrative construction which takes genocide against Muslims in Bosnia as a blueprint for promotion of hatred and violence, on the other.
