Memorials have become increasingly relevant in societies seeking to come to terms with the past of mass violence, and there is a growing body of academic scholarship that scrutinises the politics of memory in divided societies. This paper takes a different approach to the politics of memorials: it does not focus on what is remembered, i.e. to what a memorial testifies, but how memory at a memorial (supposedly) takes place through the aesthetic strategies put to work. It contributes to emerging literature which explores aspects of performativity and the politics of affect The objective is, however, to take it one step further by not only shifting attention to studying the engagement with, experience and performance at these sites but also to the politics of the aesthetics choice that promote this engagement. To do so it differentiates between three aesthetic styles of memorials: imposing, counter and affirmative memorials, that were all developed at a particular time in order to pursue particular political and social objectives. The current phenomenon, affirmative memorials, holds that there is a duty to remember and is firmly embedded in efforts to build peace, advance liberal norms and contribute to transitional justice. Pursuing this strategy is however ad odds with the aesthetic style of these affirmative memorials that is derived from counter memorials and celebrates plurality and openness rather than wanting to affirm one message.
